Your current location:HOME >travel >Basketball games boost rural development, foster sports culture 正文
TIME:2024-05-21 16:41:07 Source: Internet compilationEdit:travel
(People's Daily Online) 09:40, January 04, 2024Since 2023, mass sports events like the "Cun Chao" (V
Since 2023, mass sports events like the "Cun Chao" (Village Super League) and "Village BA" (rural basketball games) have significantly increased in popularity, making sports a central part of life for many people.
Every rural basketball game in 2023 drew a packed crowd of enthusiastic spectators.
In southwest China's Guizhou Province, local art groups and women transformed into cheerleaders, adding to the lively atmosphere of sporting events. In northwest China's Ningxia Hui Autonomous Region, the aroma of roasted lamb filled the air, offering spectators a unique culinary experience while enjoying the games.
A rural basketball game attracts a large number of spectators. (Photo courtesy of the interviewee)
The games were livestreamed on popular online platforms such as Kuaishou.
A basketball game in Xiaozhai village, Anshun city, Guizhou, in June 2023 became an internet sensation, attracting over 300 million views on Kuaishou. Videos related to the game were watched 450 million times.
A village basketball game in Ningxia in September 2023 garnered over 320 million views, with related videos watched 470 million times. A recent event in south China’s Guangdong Province had over 300 million views, and videos related to the game were watched 720 million times.
Rural basketball games have injected new energy into grassroots sports and ignited a passion for physical fitness. Held in local communities, they also provide a platform for showcasing local agricultural products, contributing to rural revitalization.
Village BA events now connect local businesses with short video platforms, using the competition to stimulate economic development and better serve local communities.
During the Guangdong event, a livestreaming session was launched to sell New Year's goods. The sales revenue generated during the livestreaming session will be donated to support earthquake relief and post-disaster reconstruction in northwest China's Gansu and Qinghai provinces.
A rural basketball game is held in a village. (Photo courtesy of the interviewee)
To enhance the games' impact and improve the participants' experience, host regions have upgraded basketball courts and their surroundings, including reception areas, athlete facilities, parking lots, and snack booths. This has spurred growth in local industries such as agriculture, tourism, catering, accommodation, and cultural creativity, leading to increased employment opportunities.
According to data from the investment promotion bureau of Taijiang county, Guizhou, since 2023, a large number of out-of-province entrepreneurs have visited and conducted research in the county. These visits have led to the signing of 16 investment contracts, with a combined investment value of 2.16 billion yuan ($302 million).
Rural basketball games not only raise awareness of sports among the public but also promote the widespread use of standardized sports facilities, infrastructure improvements, and the establishment of regional sports organizations.
Jessica Biel CHOPS her long locks into a bob after book signing in Studio City2024-05-21 16:37
Mohammad Mokhber: Who is Iran’s acting president?2024-05-21 16:32
Candice Swanepoel stuns in a form2024-05-21 15:58
Russian theater director and playwright go on trial over a play authorities say justifies terrorism2024-05-21 15:55
Candice Swanepoel stuns in a form2024-05-21 15:34
Supreme Court rejects an appeal from a Canadian man once held at Guantanamo2024-05-21 15:20
Liverpool confirms Arne Slot as Jurgen Klopp's replacement2024-05-21 14:31
Investigators return to Long Island home of Gilgo Beach serial killing suspect2024-05-21 14:29
Investigators return to Long Island home of Gilgo Beach serial killing suspect2024-05-21 14:17
Lynn Williams breaks NWSL goal2024-05-21 13:55
OpenAI pauses ChatGPT voice after Scarlett Johansson comparisons2024-05-21 16:35
Election 2024: Biden and Trump bypassed the Commission on Presidential Debates2024-05-21 16:32
Nuggets blow 202024-05-21 15:43
Here comes the char2024-05-21 15:33
Insider Q&A: CIA's chief technologist's cautious embrace of generative AI2024-05-21 15:29
A warrant for Netanyahu’s arrest was requested. But no decision was made about whether to issue it2024-05-21 15:25
Shooting injures 2 at Missouri high school graduation ceremony2024-05-21 15:21
Kosovo prepares a new draft law on renting prison cells to Denmark after the first proposal failed2024-05-21 15:17
The fightback begins: Boss of London's Queen Mary University tells pro2024-05-21 15:14
Analysis: Larson enters conversation with Verstappen as best drivers in the world2024-05-21 13:57